Willamette Valley Visitors Association

The Willamette Valley  is a 150-mile (240 km) long valley that begins just south of Portland Oregon and stretches just south of Eugene Oregon. The Willamette River flows the entire length of the valley.

The Willamette Valley, defined as the area between the crest of the Cascade Mountains and the crest of the Coast Range, from Newberg south to Cottage Grove, is the largest river valley in the Pacific Northwest. Willamette Valley Visitors Association (WVVA) is a private, nonprofit organization that supports travel and tourism in the Willamette Valley, Oregon’s Wine Country. Comprising six destination marketing organizations, WVVA works to maintain the Willamette Valley as Oregon’s premier travel destination, while also highlighting the culture, heritage and natural resources of the region. For more information, visit https://willamettevalley.org/.