Downtown Visalians

Visalia is in Central California and has long been known as the “Gateway to the Sequoias” as it is near the base of the Sierra Nevada Mountains, namely Sequoia and Kings Canyon National Parks. Downtown is the heart of the city, with its rich history and longstanding traditions. 

Downtown Visalians is an organization formed in 1963 by a dedicated group of merchants who sought to keep Downtown Visalia healthy and vibrant. They threw themselves into promoting business within 72 square blocks of downtown. Because of these merchants’ early and steadfast commitment, Visalia remains one of the most successful downtowns of its size in California. Our organization’s biggest strength is in serving as a unifying voice for downtown. Empowering property and business owners through our coordinated programs helps promote a stronger identity and greater competitiveness for the business district.